Sima.
Integrate Airtable & Google Sheets for Real-Time Data Sync (2025 No-Code Guide)
By Sima Team | June 8, 2025
TL;DR – With Airtable Automations 2.0 and Make.com's new "Instant Routers", you can push new or updated Airtable records into Google Sheets (and vice-versa) every 5 seconds—without hitting API rate limits or writing a line of Apps Script. Perfect for digital agencies that juggle client campaign data in Sheets while ops teams live in Airtable.
Why Sync These Two?
- One source for ops, another for reporting. Ops teams love Airtable views; stakeholders still demand Sheets. Sync = happy marriage.
- Eliminate CSV hell. No more weekly exports/imports that mis-align IDs.
- Live dashboards. Google Connected Sheets can now query up to 500 k rows—ideal for Looker Studio blends.
2025 Feature Highlights
| New Feature | Release | Why It Matters |
|---|---|---|
| Airtable Automations 2.0 | Jan 2025 | Adds "Call Webhook" and batch triggers—10× cheaper API quota |
| Google Connected Sheets v3 | Mar 2025 | Lets Sheets act as a BI layer on external data sources with auto-refresh every 5 min |
| Make.com Instant Routers | Apr 2025 | Listen to Airtable webhooks in under 2 s and route to multiple branches without extra ops |
| Airtable 100 K Record Limits | Feb 2025 | Bases now support 100 k+ rows—no more splitting into sub-bases |
Architecture Overview
flowchart LR
AT[Airtable Base] --Webhook--> MK[Make.com Scenario] --Sheets API--> GS[Google Sheet]
GS --Connected Sheets--> DS[Looker Studio Dashboard]
MK -->|Bidirectional (optional)| AT
- Trigger: Airtable's When record created or updated → Webhook.
- Router: Make.com checks which fields changed and decides direction.
- Action: Sheets API Update Row or Append Row.
- Refresh: Connected Sheets polls every 5 min.
Prerequisites
| Tool | Free Plan OK? | What You Need |
|---|---|---|
| Airtable | ✅ | Workspace with Automations enabled (any plan) |
| Google Sheets | ✅ | Sheet with header row + Service Account or personal OAuth |
| Make.com | Free tier | 1,000 ops/mo good for ~5,000 record syncs |
| Looker Studio (optional) | ✅ | For dashboards |
Step-by-Step Setup
Step 1 – Create Airtable Webhook Automation (3 min)
- Automations → Create → When record matches conditions. Table: Campaigns View: All
- Condition: Last modified time is not empty (fires on updates too).
- Action: Run script → Call outgoing webhook Paste Make.com instant trigger URL.
- Test & Enable.
Step 2 – Build Make.com Scenario (7 min)
- Trigger – Webhook (Custom hook).
- Router – "Instant Router" Branch A (Create): If airtable_id does not exist in Sheets → Append Row Branch B (Update): If exists → Update Row
Wrap-Up & Next Steps
With this setup, your Airtable and Google Sheets stay in real-time sync—no more manual exports, no more stale dashboards.
- Zero manual copy-paste between ops and reporting.
- Instant updates for dashboards and stakeholders.
- Scalable: Handles 100k+ records and bi-directional sync.
Happy automating!